214-821-4144 | info@BridgeRightGroup.com

BridgeRight Group
  • Home
  • Services
    • Training for QuickBooks®
    • Bookkeeping
    • Forensic Bookkeeping Services
    • PPP Loan Forgiveness Assistance
    • Payroll
    • Payables Management
    • Sales Tax Automation
    • Advisory Services
    • Cash Flow Forecast
    • Consulting for QuickBooks®
    • Cloud Bookkeeping
  • Products
    • QuickBooks Online
    • QuickBooks Online Advanced
    • QuickBooks Payments
    • Gusto HR & Payroll
  • Industries
    • Professional Services
    • Nonprofit
    • Independent Pharmacies
    • Law Firms
  • Resources
  • Blog
  • About
  • Contact
November 22, 2017

Spice Up Your Marketing with Storytelling

David Pattillo Business Development

One of the ways to impact your marketing is by adding stories. Everyone loves a story, and stories are more memorable compared to almost any marketing copy. Here are a couple of tips on how to use and place stories to share with prospects and customers.

What a Story Is

All stories need to be personal and evoke an emotional response. They can be about the company, the employees, the founder, the customers, or each individual product. Many stories revolve around why the company was started. Others focus on what you can achieve with the product.

Here are some ideas for stories for yourself:

  • Is there a story about why you started the company?
  • Have you seen a transformation in customers you work with that you can craft a story around?
  • Do your employees have a great story about why they love working for you?
  • Is there a story about how your products are created?
  • Is there anything you overcame to start or grow your company?

To be most impactful, a story should be far more than a history lesson or a mission statement. The best stories describe an inspirational transformation.

Stories can be told in a video or in text and graphics. Two things make a story powerful. First, use details rather than general descriptions. This means going through your story and making sure you have a lot of descriptive adjectives. Second, use all five senses. The reader or video watcher should be able to feel like they are right with you in the scene, knowing what you felt, saw, heard, smelled, and even tasted.

Here are some examples to get you inspired:

Nike’s The Chance: https://vimeo.com/40035962

Warby Parker’s Why: https://www.warbyparker.com/history

SoulCycle Who We Are: https://www.soul-cycle.com/our-story/

Every Product Has a Story – Jewelry: http://www.ephas.com.au/our-products/jewellery/necklaces

Think about your story, and share it with the world.

The Perfect Chart of Accounts for Your Business Get Ahead on Year-End Tasks

Related Posts

Blog, Business Development, Business Growth

Should Your Business Become Cash-Free?

Business Development, Business Growth, Business Tips, Decision-Making Tips, Management Tips

The 13-Week Cash Flow Forecast

Business Development, Business Growth, Business Tips

Building a Continuity Plan for Your Business

Archives

  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • May 2017

Categories

  • Accounting
  • Accounting Software
  • Blog
  • Bookkeeping
  • Bookkeeping Tips
  • Budgeting
  • Business Development
  • Business Growth
  • Business Tips
  • Cool Tech Tools
  • Cost-Saving Tips
  • Cost-Savings Tips
  • Customer Service Tips
  • Decision-Making Tips
  • Expense Reduction Tips
  • Finance Management
  • Management Tips
  • Marketing Tips
  • News
  • Payroll Tips
  • Personal Development
  • Productivity Tips
  • Profitability Tips
  • Tax
  • Technology
  • Time Management Tips
  • Uncategorized

Sitemap

  • Home
  • Services
  • Products
  • Industries
  • Resources
  • Blog
  • About
  • Contact

Contact Us

Bookkeeping Services, Advisory Services, and Services for QuickBooks®

BridgeRight Group

214-821-4144 | info@BridgeRightGroup.com

4848 Lemmon Ave, Suite 100-785
Dallas, TX 75219

Client Portal


Intuit, QuickBooks, and QuickBooks ProAdvisor are registered trademarks of Intuit Inc. Used with permission under the QuickBooks ProAdvisor Agreement.
© BridgeRight Group 2021
Copyright BridgeRight Group | Site Design by Accelerator Websites